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At Granite Bay Cosmetic Surgery, the challenge wasn’t just to grow their online presence—it was to create a digital voice that felt both professional and deeply personal. Patients don’t just choose a practice based on credentials; they connect with stories, personality, and trust.
Our goal was to showcase the skill and expertise of their board-certified surgeons while also highlighting the warmth of the team, the patient experience, and the authentic moments that make their practice unique. By blending polished, educational content with relatable, behind-the-scenes storytelling, we were able to transform their social media into an engaging, trustworthy space that reflects both the professionalism and heart of Granite Bay Cosmetic Surgery.
THE
CONTENT FEED
OUTCOMES
1
49% increase in organic website traffic
By strategically optimizing Granite Bay Cosmetic Surgery’s Instagram content with stronger hooks, local hashtags, and clear calls-to-action, we were able to drive a significant boost in web traffic. In fact, organic traffic to their website from Instagram increased by 49%, showing the direct impact of social media storytelling when it’s tailored, intentional, and aligned with patient interests.
2
570,000+ Organic Instagram Views
Between March and early September, Granite Bay Cosmetic Surgery’s Instagram saw 570,000+ organic views. Beyond just impressions, engagement grew as well, with reach up 22% and content interactions up 6%. This steady climb in organic performance proves that consistent, strategic posting paired with authentic storytelling can significantly expand visibility without relying on paid ads.
3
150% increase in organic reach on Facebook
On Facebook, we saw dramatic improvements across every key metric. Reach grew by nearly 150%, while engagement skyrocketed with content interactions climbing more than 700%. Video performance also improved, with both short and long views increasing by over 1,000%, alongside a 1,400% boost in overall watch time. These results highlight how strategic content and consistent posting can revive organic performance on Facebook, even in a pay-to-play environment.
Let’s Grow Your Brand.
Ready to take your social media to the next level? Whether you’re looking for content strategy, ads that convert, or full-service management — we’d love to hear from you.
609-383-2382