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At Parker Center for Plastic Surgery, our approach centered on video storytelling. We wanted to capture not only Dr. Parker’s incredible surgical talent as a double board-certified plastic surgeon specializing in rhinoplasty and tummy tuck, but also the warmth and approachability of the entire team. Video allowed us to bring the practice to life—showing Dr. Parker educating patients, the medspa staff sharing expertise, and authentic behind-the-scenes moments that build trust.
This focus on video content gave prospective patients a more personal connection with the practice, while still maintaining a polished, professional presentation. The result was increased awareness for both surgical consultations and medspa services, positioning Parker Center as a trusted, welcoming destination for cosmetic care.
THE
CONTENT FEED
OUTCOMES
1
47% Increase in Direct Messages
Over the course of the year, more prospective patients began reaching out directly through Instagram — resulting in a 47% increase in consultation-related direct messages. Inquiries spanned both plastic surgery and medspa services. This rise in direct messages reflects how authentic, informative content built trust with followers and motivated them to take the next step by contacting the practice directly through social media.
2
78% Increase in Organic Instagram Views
Through consistent posting and diverse content formats, Parker Center’s Instagram reached over 78% increase increase in organic views. This sustained visibility significantly increased brand awareness and drove more traffic from potential patients researching rhinoplasty, tummy tuck, facial rejuvenation procedures, and medspa services.
3
93% Growth in Engagement Rate
Tailored content designed specifically for Parker Center — including Reels, surgical spotlights, team features, and medspa highlights — led to a 93% boost in overall engagement rate. This mix of storytelling and strategy encouraged more saves, shares, and profile visits, ultimately driving a steady rise in patient inquiries through Instagram.
Let’s Grow Your Brand.
Ready to take your social media to the next level? Whether you’re looking for content strategy, ads that convert, or full-service management — we’d love to hear from you.
(609) 283-2886