At Plastic Surgery Arts of New Jersey, our primary objective was clear: generate more qualified leads for surgical consultations. To achieve this, we built a content strategy centered on showcasing the transformative power of their work. Beautiful, high-quality before-and-after photos served as the cornerstone, paired with compelling captions that featured strong calls-to-action and strategically chosen keywords.
This approach allowed prospective patients to not only see real, authentic results but also feel guided toward the next step—booking a consultation. By blending visual proof with intentional messaging, we helped PSANJ cut through the noise online and convert social media interest into real surgical leads.
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THE
CONTENT FEED
OUTCOMES
1
1-2 Qualified Surgical Leads Per Post
By consistently showcasing before-and-after results with strong calls-to-action, we generated a steady flow of 1-2 qualified surgical leads per surgery related post. These weren’t just casual inquiries—they were prospective patients actively seeking consultations. This proved that pairing authentic visuals with clear, keyword-rich messaging directly translated into measurable growth for the practice.
2
45% Increase in Organic Instagram Views
By implementing a consistent posting schedule, using strategic hooks, and optimizing for discoverability with localized hashtags, Plastic Surgery Arts of New Jersey saw a 45% increase in total views — reaching over 125,000 organic views in just one month. This steady climb in visibility highlights how tailored content and aesthetic storytelling can strengthen awareness without paid promotion.
3
40% Growth in Engagement Across Key Posts
By leaning into video storytelling, educational topics, and authentic captions, Plastic Surgery Arts of New Jersey achieved a 40% increase in engagement rate, with followers interacting more frequently through likes, comments, and shares — signaling stronger connection and brand loyalty.
Let’s Grow Your Brand.
Ready to take your social media to the next level? Whether you’re looking for content strategy, ads that convert, or full-service management — we’d love to hear from you.
(609) 373-2382